The Complete Guide to Pinterest. Pinterest is a visual discovery engine for finding different ideas like recipes, home and style inspiration, and many more. With billions of Pins on Pinterest, users always find ideas to spark inspiration.
It was created by Ben Silbermann, Paul Sciarra, and Evan Sharp. Pinterest had over 400 million active users in 2020. It is operated by Pinterest inc. based in San Francisco. Source: Wikipedia
Introduction to Pinterest
The platform is very user-friendly and built to highlight the best content from your website. Any website that does commerce online can benefit from creating an active Pinterest presence, although not every website should use Pinterest in the exact same way.
In other words, it’s all about deep-linking and hand-created indexing. The visual aspect is similar to an online scrapbook or collage, which is why users are so highly addicted to it.
If you’re not sure how to use Pinterest to amplify your website’s visibility, traffic or increase your sales, here’s a quick primer, broken by website type.
It’s an excellent idea to look for other bloggers to connect with via Pinterest and ask them to share aboard. By using board sharing, you will be able to have others contributors to your Pinterest board, creating fresh content for your active followers without having to blog all day. Because Pinterest is a visual social media network, you’ll only be able to post blog postings with visual images.
How to use Pinterest for business?
In business, there are plenty of ways to use Pinterest to generate leads.
These include: How to Use Pinterest for Business?
Gain Traffic Another advantage of Pinterest is it’s great for driving traffic and awareness to your website. The site is great for both search engines and PPC campaigns. You can drive traffic to your website by either adding pins from your website to Pinterest or by pinning ideas from other websites or blogs to your Pinterest board. For example, if you have an eCommerce store, you can pin unique products for your customers to browse and purchase. If you run an eCommerce store, you can also create product ideas for your customers to browse or to “pin” to their board. Not all content on Pinterest is created equal.
Many companies join Pinterest as a business account and choose Pinterest to announce new products and sales. Other businesses use a different approach.
Sometimes businesses set up boards with recipes from their activse followers or hold photo contests.
If you want to fund real success using Pinterest, don’t merely pin your products and forget about them. Find a better way. If you’re selling services, don’t pin an icon of the word “SEO” – nobody will want to repin that type of image, and you won’t actively engage with others.
You’re a tree removal company, highlight the biggest, baddest tree you’ve had to haul away.
If you sell gourmet food, pin recipes, and photos of foodie creations.
You sell business services, create fun memes and infographics that highlight problems and solutions.
If you’re a retailer, create boards highlighting decorations for fantasy rooms. Set up boards for seasons and holidays.
Pinterest allows retailers to list dollar amounts for the products they choose to showcase, but don’t pin them all at once because they will get lost in an avalanche of other products. Choose a few products to highlight each day, and pin them to every board you can. The best thing about this feature is that people will click, and buy.
How to Get Started on Pinterest and get the most out of Pinterest?
The Pinterest’s Guide to Getting Your Pin on Top: The Ultimate Pinterest Guide and How to Create a Stunning Pinterest Pin?
However, it is one of the most popular social media sites among bloggers, influencers, advertisers, and businesses.
How to Design a Blog: How to Build a Pinterest Pin That is Adored by Bloggers and Influencers
A niche blog is very different than a regular blog. It requires time and energy to create brilliant content for readers.
As you can see, Pinterest is a versatile and fun social network where it’s all about what you can show the world. Cultivate relationships with other users and join shared boards to maximize your exposure.
Make sure that you monitor your growth, keep tabs on what works, and continue to pin all of your visually appealing content on a regular basis to keep your followers engaged and drive traffic to your website.
The Complete Guide to Pinterest: Marketing Tricks
The power of Pinterest Marketing: Tricks
Trick #1: Blast Emails to your list.
Trick # 2: Follow Pinterest users in your niche everyday.
Trick #3: Create 25 to 35 pins per day.
Trick #4: Remove users who don’t follow you back.
Trick #5: Insert a Pinterest Button on your website.
Trick #6: Say hello to each new followers that follow you on Pinterest.
Trick #7: Write Comment on each Pinterest posts in your niche.
Trick #8: Create a contest either cash or kind.
Trick #9: Make your brand name first.
Trick #10: Create a schedule of weekly posts ahead of time.
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